The Team

Dr Pauline Hili Founder and Technical Director

Having been Technical Director at Neal's Yard Remedies for twenty years, responsible for envisioning and formulating multiple award-winning ranges, Pauline has built on her unparalleled experience in conceiving and producing the highest quality natural and organic products.

Pauline is a Fellow of the Royal Society of Chemistry and the author of numerous research papers. She holds both a doctorate in bio-chemistry/chemistry and a degree in cosmetic science from the University of Westminster as well as chemistry and biochemistry degrees from Monash University Australia.

David Watts Founder and CEO

David is an experienced entrepreneur with broad experience in the technology and healthcare sectors

Lucia Guarello Creative Director

As a retail marketer and sales professional, Lucia has seven years experience in the cosmetics, fine foods and luxury goods markets. Her primary experience is in taking new brands to market, including key brands for L'Oreal in South America

Christiana Mbakwe Marketing Executive

Christiana is an experienced digital marketer specialising in the retail and publishing sectors